在最近的一本新書「Insanely Simple: The Obsession That Drives Apple’s Success」中,透露了許多新的故事。其中包含這段Apple版的Willy Wonka(電影「Charlie and the Chocolate Factory(查理與巧克力工廠)」的主角)。

整件事發生在初代iMac推出後不久,Jobs想要找個高調的方式來大肆慶祝第100萬台iMac的銷售,並且已此來象徵Apple的復活。

Steve’s idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac box would be refunded the purchase price and be flown to Cupertino, where he or she (and, presumably, the accompanying family) would be taken on a tour of the Apple campus.

Steve had already instructed his internal creative group to design a prototype golden certificate, which he shared with us. But the killer was that Steve wanted to go all out on this. He wanted to meet the lucky winner in full Willy Wonka garb. Yes, complete with top hat and tails.

Steve想出的主意就是Willy Wonka。正如同Wonka在電影裡所做的,Steve想要把一張金色的證書放在第100萬台iMac的箱子裡,並將這件事公開宣佈。而打開這箱iMac的幸運兒,除了可以拿回購買這台iMac的全額之外,還可以免費飛到Cupertino(也許連家人也可以一起)展開一場Apple總部園區之旅。

Steve已經指示內部的創意團隊設計了黃金證書的原型,同時也已經告訴了我們這件事。不過最殺的,是Steve想要親自出馬。他想穿著全套的Willy Wonka裝扮,親自會會這位幸運的得獎人。是的,穿上整套的燕尾服,加上高頂禮帽。

雖然當時在會議室的人都被Jobs的主意逗的很樂,不過沒有多少人真的熱衷於將這事情實現。對於那些死命想逃出這檔事的人來說,非常幸運地,加州法規要求諸如此類的抽獎活動,必須讓人們無需購買就能參加。

由於這條法規讓沒有購買iMac的人也能參加抽獎,實際上也會有很大的機率發生得獎人並不是iMac擁有者,甚至不是Apple粉絲的這種窘事,最後讓Jobs的「Willy Wonka大獎」計畫就這樣被取消了。

via Steve Jobs almost engaged in Willy Wonka fantasy but was foiled by California law 9to5Mac Apple