Steve Jobs portrait by tumb e1295455899110

Fortune最新一期的封面故事「Inside Apple」內,其中敘述了Steve Jobs認為Apple就算沒有他也沒問題。

Fortune記者Asam Lashinsky敘述:

“Jobs himself believes he has set Apple on a course to survive in his absence. He has created a culture that, while not particularly jolly, has internalized his ways.”

Jobs相信他已經將Apple導引到就算沒有他也可以存活的路途上。他已經創造了一種文化,雖然並不是非常完美,但還是可以表現出他的行事風格。

Lashinsky說,Jobs一直忙於整理出他運作Apple的方式。

“… these days, he’s especially focused on institutionalizing his ways of doing business. His mission: to turn the traits that people most closely associate with Jobs–the attention to detail, the secrecy, the constant feedback–into processes that can ensure Apple’s excellence far into the future.”

在最近,他特別專注在將他的經營方式給組織、制度化。將人們最能與Jobs聯想在一起的特質,包含對細節的關注、保密性、不斷地鑽研細節等等,讓這些能夠讓Apple的未來能持續不變。

而在Cult of Mac的Leander Kahney為CNN撰寫的文章內則敘述:

In the last decade, Jobs has thoroughly remade Apple in his image. His personality traits have become encoded as the way the company does things. His perfectionism, attention to detail, even his design taste, have become part and parcel of Apple’s processes, from product development to advertising.

在過去的十年內,Jobs已經完全重塑了Apple的形象。他的人格特質已經轉變為Apple這家公司的行事風格。包含他的完美主義、對細節的專注、甚至是他的設計品味,這些已經成為了Apple從產品研發到廣告等所有流程中不可或缺的一部分。

此外,在Lashinky的文章中提及的,關於Apple所有重要決策的「個案研究」,例如強化在中國的單一工廠生產iPhone。Jobs雇用了前耶魯大學院長擔任Apple人力資源部門主管Joel Podolny。他一直與一組智庫團隊合作撰寫與Apple商業決策相關的研究報告。

“It runs out Podolny has been busy working on a project that speaks directly to the delicate topic of life at Apple after Jobs. At Jobs’ instruction, Podolny hired a team of business professors, including the renowned Harvard veteran and Andy Grove biographer Richard Tedlow. This band of eggheads is writing a series of internal case studies about significant decisions in Apple’s recent history. It’s exactly the sort of thing the major business schools do, except Apple’s case studies are for an Apple-only audience… The goal is to expose the next layer of management to the executive team’s thought process… Jobs even is ensuring that his teachings are being collected, curated and preserved so that future generations of Apple’s leaders can consult and interpret them.”

Podolny一直忙於一個專案,該專案的主題為直接描述沒有Steve Jobs的Apple。在Jobs的指示下,Podolny聘請了一群商學院教授團隊,包含著名的哈佛教授以及Andy Grove傳記作者Richard Tedlow。

這個智庫團隊撰寫了關於Apple近年來續多重大決策的一系列內部研究。這些都正是許多主流商學院在做的事,唯一不同的是,所有關於Apple的案例研究都僅供Apple使用。

這些研究的目標是向下一代的管理階層知道目前決策團隊的思考流程。Jobs更是要確保他的教義能夠被正確地收集、規劃與保存下來,讓未來的Apple領導人能夠參考與闡釋。

有iPad的人,可以下載Fortune的iPad軟體,並花$4.99購買最新一期(May 23, 2011)。

via Cult of Mac