以下的影片為1997年Steve Jobs發表Apple 著名的廣告系列「Think Different」的現場錄影。

“This is a very complicated world. This is a very noisy world and we’re not going to get a chance…to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.”

這是一個非常複雜的世界,同時也是非常吵雜的世界,而我們沒有機會去讓人們對我們產生多少記憶,沒有公司可以。因此我們必須非常清楚的了解,要讓大眾對我們留下怎樣的記憶。

“The way to do that is not to talk about the speed and bits, is not to talk about mega hertz, is not to talk about way we are batter then windows.”

要達成這目的,不是靠談論速度與位元,不是談論MHz數,不是談論為何我們比Windows好。

“Apple’s core value is that we believe the people with passion can change the world thrugh  us. That’s we believe. And we have the opportunity to work with people like that.”

Apple的核心價值,在於我們相信擁有熱情的人可以透過我們來改變這個世界,這是我們相信的。而且我們有這個機會與這些人一同工作。

“[Our new ad campaign] honors those people who have changed the world. Some of them are living, some of them are not. But the ones that aren’t –you know that if they ever used a computer it would have been a Mac.”

我們的新廣告向那些改變了世界的人致上敬意。他們有些人還在世,有些則否。但是那些已經不在的人,你知道,如果他們曾經用過電腦,那一定是一台Mac。

via Video/ Apple’s Steve Jobs Introduces Company’s 1997 “Think Different” Campaign John Paczkowski Digital Daily AllThingsD